Trade Marks

Trade Marks

What is a Trade Mark?

Trade marks protect signs which you use to distinguish your products or the services you provide from those of others. A trade mark can be used to protect a name, a logo or other form of identification such as a three-dimensional trade mark.

Trade mark protection is achieved via official registration or may also, in certain cases, be achieved through the use of an appropriate sign, whereby official registration provides a range of advantages. The key conditions for trade mark protection are that the relevant sign fulfils the basic requirement of distinctiveness and that it does not merely consist of figures or terms which are in general linguistic use or commonly used to describe the products or services.

The term of protection for a registered trade mark is 10 years and may be renewed for further periods of ten years, as often as required.